EXPERIENCE | Melissa Odabash: The ‘Ferrari’ of Swimwear
Melissa Odabash is the global luxury swimwear brand and a global fashion icon with a superstar celebrity fan base. The brand is continuously present on the covers of the leading international fashion magazines.
Building a global luxury fashion franchise
De Santis® was retained to develop the vision and strategy for the brand, product range expansion, digital development and retailing experience. We developed a brand vision for Melissa’s fashion house that would support her luxury positioning around the world. The new vision of the brand includes opening Melissa Odabash stores in major capitals and extending the brand into new fashion lines and licensing into new luxury goods categories, including jewellery and accessories.
Superstar Celebrity following
The many celebrities seen in Melissa Odabash Swimsuits include Jennifer Lopez, Gwyneth Paltrow, Elle McPherson, Uma Thurman, Sarah Jessica Parker, Halle Berry, Steffi Graff and Beyonce. Her success has enabled Melissa Odabash to diversify from swimwear into shoes, accessories – and new fashion categories.
Swimwear as Art
Melissa Odabash understands the aspirations of its clientele providing them with highly considered, beautifully crafted designs and sensations.
The fashion press has described Melissa Odabash as an artist. So the brand focuses on ‘swimwear as art’ and the way that Odabash designs do not just make people look good – they make their wearers feel good too.