Seeds of Colour was born with the mission to transform the beauty industry with a powerful combination of nature and science, using organic fruits and vegetables to make its colour ingredients.

“We work to support companies that aim to disrupt existing markets with innovative products and inventions. Seed of Colour’s technology to produce colour pigments will revolutionise how the cosmetics of the future are made” says Nicolas De Santis, founder DESANTIS and strategic advisor to Seeds of Colour.

Seeds of Colour uses groundbreaking technology and processes to extract pigments from plants to create naturally coloured beauty products. Seeds of Colour has won several awards showing industry recognition in natural and sustainable makeup innovation, including Marie Claire UK’s Sustainability Awards for the Best Sustainable Make-up brand and the prestigious Cosmopolitan UK Summer Beauty Awards.

In its journey to produce natural cosmetics, Seeds of Colour has attained ‘B-Corp’ certification, proving the highest standards of verified performance, accountability, and transparency on environmental issues, zero waste, employee benefits and charitable giving to supply chain practices and input materials.

“DESANTIS understand what we are aiming to build as a biotech enterprise, and they have a clear track record of supporting venture growth and business model innovation in multiple sectors”, says CLIVE RANKIN, Executive Chairman of Seeds of Colour.


DESANTIS is the Megavisioning® Lab that empowers companies and ventures to invent and design the disruptive growth strategies and purpose-driven companies, brands and cultures of the future. DESANTIS is led by Nicolas De Santis, the corporate disruptor and tech entrepreneur behind high-profile start-ups such as and

On Seeds of Colour

Seeds of Colour is a British-based biotech venture creating beauty products from nature using groundbreaking technology and processes to extract pigments from plants. The company is pioneering a transition in colour cosmetics from the use of synthetic chemicals and minerals to the vibrant colours of natural plant pigments.