De Santis has created the new brand vision for the World Jurist Association, a historic Non-Governmental Organization with special consultative status before the United Nations. It stands out as an open forum where judges, lawyers, professors and legal professionals from more than 140 nationalities work and cooperate to reinforce and expand the rule of law.

The new brand vision of the WJA was presented by Nicolas De Santis, CEO of De Santis, during the World Law Congress in Madrid in the presence of H.M. the King Felipe VI of Spain and other international authorities.

“At De Santis, we support the mission and values of the World Jurist Association in promoting and defending democracy and liberty around the world. To achieve this we must guarantee for the respect and correct application of the rule of law. The World Jurist Association, organiser of this congress, is one of the global protectors of these values”
said Nicolas De Santis, CEO of De Santis




The new brand represents the world in an abstract way, using colourful circles that intertwine to create the shape of countries and regions of our world. “It represents the inter-dependence of countries and people’s of our planet, working together to achieve peace though law and cooperation” says Nicolas De Santis, CEO of De Santis.

The World Jurist Association was founded in the United States in 1963, based on the original concept ideated by Sir Winston Churchill of “contributing firmly from civil society to strengthen the rule of law.” In 1957, Churchill praised the proposed original program and its objective of strengthening international law and its institutions. Furthermore, the President of the United States of America, Dwight Eisenhower, supported the creation of the World Through Law Center, today WJA, recognizing the need for an organization with these characteristics: “The world has no choice between force and law: if civilization is to survive, it has to choose the force of Law.”



Full speech by Nicolas De Santis, CEO of De Santis:


“Your Excellencies, local, national and international authorities, Ladies and Gentlemen, It is an honour to be here today at the World Law Congress, organised by the historic World Jurist Association, to present its new brand and vision based on Universal Values. This global event in Madrid is a historic moment for all people present here, but also for people around the world, as we will discuss the future of our planet.

Today, the structures of global governance are stretched to the limit as they try to resolve global issues, such as war, poverty, forced migration, degradation of our environment, global health, protecting human rights, and defending democratic principles. As the importance of non-state actors increases, year after year, and as our global population will reach 10 billion by 2050, our planet’s resources and social structures will face even bigger challenges and risks. We, as a planetary species, will know by then if we were able to work closer together, in peace and cooperation to guarantee our own future.

Within this narrative of global inter-dependence, law and justice will have to play a crucial role to support our sustainable future and create the basis for increased cooperation. We have now agreed 17 sustainable development goals of the UN, to achieve 169 targets by 2030.

To this challenge, I ask of all you here today, and the legal profession around the world, to keep innovating. Jurists and philosophers thousands of years ago, started the difficult road of defining crucial concepts. Law at its very core is originated and evolved from values. I ask of all of you, to think how law and justice can continue to define, defend and consolidate UNIVERSAL GLOBAL VALUES of equality, freedom, peace, fairness, mercy, respect and dignity for the individual and nature.

Universal values are a precious public good. And law and justice must go hand in hand in consolidating and protecting them. It is the only way in which power will be controlled and will be properly exercised for the benefit of all. The new brand of the world jurist association represents this new powerful mission. A beautiful mission for all of you to join.”

Thank you! It is now time for me to present the new brand of the World Jurist Association.”
Nicolas De Santis
CEO, De Santis