Nicolas De Santis also described the work developed by BRAND EU, the independent brand marketing initiative that he founded. BRAND EU works to reposition the European Union’s poorly communicated “brand image”. BRAND EU delivers critical analysis and insights on the current state of the EU’s identity and brand, and provides solutions for increased citizen involvement and improved EU governance. BRAND EU is also led by Enrique Baron Crespo, former President of the European Parliament.

Nicolas De Santis, is among more than 100 entrepreneurs and business leaders that have signed an open letter to MPs urging them for a people’s vote (a new EU referendum) on Brexit.

Here is link to the programme to watch VIDEO (In Spanish)